Not new is the realisation that many published research results are wrong or even negligently falsified. “Flexibility” in the analysis and presentation of the collected data allows for a wide range of interpretations. The tendency to do so is due to the fact that the incentive to do science is no longer the same as it used to be: without regular publications, the career ladder shakes, publishing is done out of necessity, not out of curiosity and joy. Not infrequently, even private differences of opinion, deadlocked views or the insistence on standpoints and expectations are behind the essays. All this leads to a flood of bloated articles in minor journals that do not advance science. Meaningful science requires better networking of experts from different disciplines, linking several levels of analysis and constantly questioning criteria. MEDIACC does its part and delivers clean, insightful scientific work.